The Beauty of Food Styling
Updated: May 6
It is important that we understand the intentions and branding of the product before diving into the styling of the product.
Firstly, we would want to have a clear grasp of your product directions. Hence, we provide a 1-to-1 consultation that will affirm the objectives of shooting the product, this is to bring us closer in achieving your marketing campaign goals. Only then, we can proceed onto the styling and set building phase.
Food Styling is a form of art and it expresses precision and the physical science behind the artwork.
Styling is also a representation of our passion and the pursuit of aesthetics. We understand that each product is different. Instances like food are considered as a malleable product, which certainly has its limitations (a short shelf lifespan).
Working With Limitations
Working with limitations is our expertise. We innovate and work things around by providing optimal solutions. Bending on the rules of science enables us to create styled shots that were once seen impossible to be seemingly possible to the viewers.
"Style to Defy"
Gravity-defying art is what we produce in the visuals. This captures your audience’s attention. Styled with ‘beautiful plating’, set building and propping techniques, we ensure that our star, your product would have secured that ‘spotlight’ in your market.
Start your Food Styling Campaign with Sgfoodsteps today.